Our Story

In the spring of 1969, on a small fishing boat, a handful of appliance and electronics retailers debated the possibility of pooling orders to maximize the profitability of their manufacturers’ programs. In August of that year, independent appliance and electronics dealers in Southern California joined forces and created a member-owned organization called Associated Volume Buyers (AVB).

For nearly 50 years, AVB has created strategic initiatives and provided business resources and vendor programs with one common goal in mind: the continued success of our members. With over 4,500 storefronts and $19+ billion in buying power, AVB is North America’s biggest, best-in-class, not-for-profit, member-owned and managed organization.

Today, BrandSource is the division of AVB that serves independent appliance, furniture, mattress and electronics retailers. BrandSource uses the strength-in-numbers philosophy to negotiate manufacturer programs as a group. The buying group presents itself as a single national account to our vendor partners so that each dealer member can reap the many financial benefits of purchasing at much higher volume levels.