Bob Baird Teams Up With BrandSource

Tustin, CA- AVB/BrandSource recently hired venerable retail expert Bob Baird as a consultant to advise and assist its independent dealers in the race with their box store competitors. Bob will work with BrandSource’s leadership team in a bid to drive sales and marketing as they continue on their track of rapid growth. Commenting on Bob’s…
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AVB/BrandSource Comes to TV

Tustin, CA- In an effort to enhance the in-store and online experience of our customers, AVB/BrandSource is proud to announce the introduction of its new television marketing service, AVB TV. It is our hope at BrandSource that this new feature will connect with the modern consumer through the harnessing of the power of this time-honored…
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Online Presence A Must For Success In Retail Sales

John White EVP Appliances, BrandSource In the retail sales business, an online presence has become absolutely imperative in order to remain competitive in today’s marketplace. Despite the growing popularity of online sales, the majority of customers continue to buy products such as electronics and appliances in-store. However, the first step in the buying process begins…
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BrandSource hires sales heavy hitter Obed Hernandez

Sales industry stalwart Obed Hernandez was recently hired as national sales manager of Expert Warehouse, BrandSource’s distribution arm. A seasoned veteran of the retail sales business, Obed brings over 20 years of experience with him to his new post. While based in Expert Warehouse’s Secaucus, NJ headquarters, he will lead the division’s inside sales force…
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BrandSource Introduces New Store Interior Signage & Décor Package

BrandSource is proud to announce the introduction of a new Store Interior Signage and Décor Package for our members. The creative display options, offered in this bold, new initiative, are an effort to dazzle the senses of new customers while providing stores with an updated look. The package includes a base signage kit with customization…
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Inaugural Young Professionals University Event

Orange County, CA – BrandSource will host its first ever Young Professionals University (YPU) event in Orange County, California on May 18th-20th. The Young Professionals’ division, led by Director of Marketing, Jennifer Baldwin, is BrandSources’ veritable breeding ground for prospective future leaders of the company. The three-day event is an exciting opportunity for the industry’s…
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Industry veteran Ray Allegrezza has teamed up with BrandSource

TUSTIN, Calif.—Industry veteran Ray Allegrezza has teamed up with BrandSource, the nation’s leading buying group and will focus his attention on the furniture and bedding sectors, each of which are becoming increasingly important to BrandSource members. In partnering with BrandSource, Allegrezza brings more than three decades of editorial experience to the group, which is continuing…
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BrandSource welcomes Carl Dittmann to its managerial staff

BrandSource is pleased to announce the hiring of Carl W. Dittmann as Region Manager for the North Atlantic and Tri-State regions. He will be responsible for supporting the dealer network, assisting members in driving sales and profits through the various programs BrandSource offers, and cultivating new membership. Carl will preside over a vast swath of…
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BrandSource Announces Creation of New TRIB Marketing Division

With the company’s annual Summit & Expo in Orlando just days away, BrandSource is pleased to announce the exciting creation of a new marketing program within its TRIB division. BrandSource’s CEO Jim Ristow initiated the new addition to TRIB in order to enhance its competitive edge in the RTO industry and to create new synergy…
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