You may have heard that BrandSource is America’s largest merchandising and marketing group for independent appliance, furniture, bedding and consumer tech dealers. And that as a true retail co-op, it is 100-percent owned by its...
April 28, 2020
3 Reasons Independent Retailers Are Joining BrandSource
In this video, AVB Inc. CEO Jim Ristow talks about the three reasons independent retailers join BrandSource.
Video transcript:
People have asked, “Why are so many members joining BrandSource?”
And it’s pretty simple. It’s three things:
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- Money: It’s all About ROI! Retailers get great returns with programs that help their business grow! We are proud of driving the Highest ROI among Buying Groups. That’s money in our members’ pocket[s]. That’s what we’re here to do..serve and assist our members.
- Marketing: BrandSource has a Member-Owned, Not-for-Profit Marketing Agency with industry experts focused on providing marketing and website solutions to it’s retailers. It’s called, AVB Marketing – AVBM is made up of an impassioned mix of digital strategists, content visionaries, inventive creatives and website geniuses. They’re driven by the stories and hard work of the independent retailers we partner with. Amplifying the voices, profitability, and relevance of our Members is our heart and soul.
- Member: BrandSource Members are shareholders and owners of the group which means all decisions are made for the members by the members. We are organized for success. Our Members are taking market share and outpacing the industry in all categories. With best-in-class member benefits from Financial Services to Continuing Education our goal is simple – Drive Real Results For Members to keep them profitably in business.
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Who is AVB/BrandSource?
BrandSource is the leading member-owned buying organization for independent appliance, home furnishings and consumer tech dealers. Its parent company, AVB, is a $20 billion co-op that provides merchandising, financing and digital marketing services to nearly...