Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.
BrandSource — the largest member-owned merchandising and marketing group for independent furniture and appliance dealers — goes above and beyond by making good deals great.
You see, BrandSource has developed a full calendar of exclusive promotions that add sales oomph to manufacturers’ regular holiday events. Built around the five major holiday selling periods (Presidents Day, Memorial Day, Independence Day, Labor Day and Black November), these Retail Bonus Events help members build sales momentum and create a sense of urgency with customers.
Taking a page from Sears’ popular “Friends & Family” promotions, our Buy More, Save More and Customer Appreciation Events provide rebates of up to $500 on appliances and $200 on mattresses, along with zero-percent financing offers and digital marketing support. Since they were first introduced two years ago, BrandSource’s Retail Bonus Events have generated a better than 40 percent increase in member sell-through, and can drive even greater returns when stacked with dealers’ own private sales, giveaways and other value-adds.
So don’t go to market empty handed; let BrandSource deliver the goods — and the rebates — to make your holiday sales sizzle!