By now, the switch to Google Analytics 4 is common knowledge. The ability to interpret and compile the data GA4 produces, however, is very uncommon — unless you’re a BrandSource member. Only members have access to the expertise of AVB Marketing, which is the best in the industry when it comes to targeted digital marketing strategies for independent appliance and furniture retailers. If you’re dealing with GA4 and wondering how to make sense of it, the Alta website platform is the answer. 

A fundamental part of the MTEQ suite of solutions, Alta — and the team at AVBM — puts the universe of analytical data into your hands in a way that you can use and understand.

With an Alta website you get access to these four key reporting benefits: 

1. Near-live reporting dashboards. That means you get the information you need within days, not the weeks it takes with other groups. 
2. Granular data regarding how shoppers interact with your site. In other words, a clear-eyed view of exactly what your shoppers are doing, what they do next and every step they take. 
3. Continuous platform improvement based on in-depth data. AVBM leads the industry in development of the tools and programs members need and want the most. 
4. Accurate attribution reporting to know for sure where your marketing is working because as we all know, you can’t improve it if you can’t track it. 

If you don’t have timely access to the results of your digital marketing efforts, you might be wasting your ad budget on tricks that don’t perform.
Let us show you a better way.