Can You Do Better This Year?
BrandSource Can Help Make This
Your Best Year Yet
How was your 2024? Thanks to the constant innovation and industry expertise of BrandSource’s experts and their own hard work, BrandSource members had the best year yet in 2024. In fact, members who are fully engaged in the benefits of BrandSource membership are outpacing the rest by almost 20%, and member home furnishings dealers who focused on promotions outperformed the industry. This year, conditions are right to do even better.
New Initiatives in 2024
AVB rolled out several new programs to help members do better and make more money.
- Price Netter
Available on ALTA websites, this tool shows shoppers exactly how much they will save by putting all their rebates — instant and mail-in — together in one place. You’re competitive with the national chains, and this tool lets you show it to your customers in real dollars. - Trusted Transact
The new in-house credit card processing solution allows you to seamless process payments both in store and online. This tool offers pre-negotiated rates and removes the middleman by employing a single merchant service provider for all transaction platforms, including HUB, ALTA e-commerce sites and in-store terminals.
- Price Netter
- HUB
The product team is constantly improving the proprietary CRM and information system, and has now added new functions that make it even more valuable for members. One of the biggest was the addition of a printed price tag editor, which makes it simple to create professional, branded tags for your store.
- HUB
Plan It Out
How can you make 2025 a winning year? BrandSource has programs, platforms and tools to make virtually every aspect of the independent appliance, home furnishings, bedding and electronics dealer’s business more profitable.
Here are a few ideas to get you started:
- Be brave with your budget
Advertising costs have gone up; adjust your budgets accordingly. It’s a tough pill to swallow, we know. Every dollar out needs to bring $10 back. The truth is customers are fickle, have short-term memories and only shop when they need to. That means your always-on presence is mandatory in this competitive landscape. - Speaking of always-on
If you aren’t present, you are missing out on business. We call it table stakes — the bare minimum of what you need to do to stay in the game. Especially in the digital-first world we live in, having an always-on advertising presence keeps you discoverable. The lazy internet searcher will tap or click one of the first three positions on Google — you need to be one of those. - Use all your advantages
Make the most of the promotional advertising windows with AVB Marketing. BrandSource membership brings competitive advantages, and using those advantages during key promotional windows will help you close more sales.
- Be brave with your budget
Check It Out
If 2024 wasn’t a record year for you, make it happen this year with help from Brandsource. Click below to learn more about all the benefits of BrandSource membership.
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