There’s something new in store for members of the BrandSource buying group that melds online shopping with brick-and-mortar showrooms.

From Niagara in the East to Snoqualmie out West, everyone loves a waterfall. The same holds true in big-ticket retail, where “waterfall” financing provides a wide range of online lending options for shoppers.

In a challenging retail landscape, where home improvement chains and online giants continue to hold sway, imagine if independent dealers had a heavy hitter in their corner.

With more shoppers flocking to the Internet than ever before, your e-commerce site has become the first stop for a growing number of customers.