Take Charge Of Your Online Presence

Take Charge Of Your Online Presence
July 21, 2020

Take Charge Of Your Online Presence

website and online presence analysis

Your online presence has never been more important to the success of your business, but as an independent retailer we understand you may not have the time to focus on your online presence.

AVB Marketing is now providing home furnishing and appliance retailers throughout the nation with a free website and online presence analysis.

The Digital Marketing experts at AVB Marketing will analyze all aspects of your digital presence and provide you with a free, comprehensive review and digital action plan.

website analysis
COVID Relief Website

Your Free 10-point Digital Marketing analysis will include;

  1. Website Content
  2. Mobile UI
  3. Site Speed 
  4. SEO 
  5. Product Catalog 
  6. Shopping Cart
  7. Checkout Experience
  8. Local SEO Analysis-Google My Business
  9. Social Media Presence
  10. Paid Search Strategy
Developing programmer Development Website design and coding technologies working in software company office
Let AVB Marketing do the heavy lifting for you.
We are member owned. We are not-for-profit. We know your industry.
Please fill out the form below to get your free online analysis!
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Four Necessary Tools To Properly Merchandise Your Website

July 13, 2020

Four Necessary Tools To Properly Merchandise Your Website

Properly Merchandise Your Website

Merchandising your website is as, if not more, important than merchandising your in-store aisles.

Guide the eye, capture the attention, drive the sale.

Product Flags & Special Catalogs

Red tag stickers and big yellow starbursts line your aisle floor, placing digital product flags on your website is critical in telling the savings story and driving a consumer to the products YOU want to sell. Consider In Stock and On Display flags to tell the story and create the urgency.

Add Ons

Consumers know there is more to the story when buying appliances & home furnishings, but they don’t know what they don’t know. Providing the proper add-ons to customers during their shopping experience eliminates their fear of the shoe dropping and establishes trust between you and your customer. It’s also a great margin play for things like warranties, services and necessary accessories.  
Addons
Warranty

Warranties

Providing warranties on your site gives the consumer confidence you will be there after the sale and peace-of-mind knowing they’re covered should anything unexpected happen. It’s also a great margin driver to support your bottomline, as well as driving additional revenue (margin) opportunity for your online business.  

Delivery

Close the loop in the purchase process by identifying for the online customer that Delivery is available, has a fee and will be Safe and Clean. Give a price and alleviate the friction that comes with the unknown (additional charges).

Delivery
Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!
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Four Payment Processing Options To Empower Your Online Business

June 29, 2020

Four Payment Processing Options To Empower Your Online Business

Online shopping

Accepting credit card payments online is a critical component to your digital sales success.

But which Payment Gateway is the best for your business?

Credit acceptance on your siTe

Allowing direct input and acceptance of credit card details on your site is a critical option for those customers who wish to process directly with you. Securely accept payments via your AVB secure website is fast, convenient and streamlined with our easy 4 step mobile checkout.

Paypal

With a simple integration, getting transactional with Paypal is the fastest way to start accepting payments online. With over 70 million people using Paypal, the brand trust is immediate and solidifies your commitment to the customer that security is a priority.

PayPal app
Amazon app shopping

Amazon Pay

The most known brand in the world revolutionized the payment processing industry. With a click of a button, a customer on your site can seamlessly log into their Amazon account to quickly and securely deliver their credit card information to close the sale.

Apply & Buy

The new “Apply & Buy” initiative, developed by AVB and Citibank, allows online shoppers to apply for the private-label BrandSource Credit Card at checkout. Approval takes just seconds, after which the purchase can be applied to the new account and customers can take advantage of any special financing offers for a true buy-on-the-fly experience.

Couple online purchase

We’ve seen a 300% increase in online order counts across our member websites.
Are you ready to Join the winning team?

Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!
Receive the latest news.
Subscribe to our weekly newsletter.

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As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

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Call Today and Ask How Your Industry-Leading Group Can Help With COVID Relief.

COVID Relief
June 15, 2020

Call Today and Ask How Your Industry-Leading Group Can Help With COVID Relief.

COVID Relief

“Today, BrandSource is offering a COVID Relief package to help all independent retailers in appliances, electronics, furniture and mattresses.  Reach out today for a one-on-one discussion to share and learn.”

 

Click here to get more information on taking your business to new heights!

Our eCommerce and Website team makes sure the data we have on hand is best-in-class. We’re setting the standard with our product catalog data, ensuring every detail is as it should be so our Members can merchandise their website like pros.

The new “Apply & Buy” initiative, developed by AVB and Citibank, allows online shoppers to apply for the private-label BrandSource Credit Card at checkout. Approval takes just seconds, after which the purchase can be applied to the new account and customers can take advantage of any special financing offers for a true buy-on-the-fly experience.

BrandSource has a Member-Owned, Not-for-Profit Marketing Agency with industry experts focused on providing marketing and website solutions to it’s retailers. It’s called, AVB Marketing – AVBM is made up of an impassioned mix of digital strategists, content visionaries, inventive creatives and website geniuses. They’re driven by the stories and hard work of the independent retailers we partner with. Amplifying the voices, profitability, and relevance of our Members is our heart and soul. Together, we will find a plan to fit your unique needs.

COVID Relief Marketing
COVID Relief Improve

AVB BrandSource has changed the course of the industry by reinventing what a buying group is and what a buying group does. We have the highest ROI among Buying Groups. BrandSource Members average over $30K in additional Member Benefits than any other Group!

At the end of the day, BrandSource Members are Stakeholders. Every dollar at the Group’s disposal drives revenue to Members.

Today, BrandSource is offering a COVID Relief package to help all independent retailers in appliances, electronics, furniture and mattresses. Reach out today for a one-on-one discussion to share and learn. Your local Region Manager will explore ideas and solutions on how we can support you with the right benefits and new member incentives to meet your needs. We’re all about ensuring your maximum ROI and will work closely with you to do what it takes ensuring a guaranteed fast start to drive outstanding benefit. 

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Want to learn more about the group of the future?
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Related Posts

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Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

Think Nationally, Act Locally

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

BrandSource at your Service

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

AVB Bows ‘Apply & Buy’ Consumer Credit Program with Citi

Apply & Buy
May 26, 2020

AVB Bows ‘Apply & Buy’ Consumer Credit Program with Citi

online_shoping_couple

Frictionless transactions are the goal of all e-commerce sites, and a new on-the-spot consumer credit program from AVB can help make members’ online sales downright seamless while giving them payment parity with national chains.

The new “Apply & Buy” initiative, developed by AVB and Citibank, allows online shoppers to apply for the private-label BrandSource Credit Card at checkout. Approval takes just seconds, after which the purchase can be applied to the new account and customers can take advantage of any special financing offers for a true buy-on-the-fly experience.

“Through this partnership with Citibank, our members are able to offer a truly seamless checkout process for their online customers,” said Chad Evans, AVB’s Vice President of Merchandising. “This functionality on the AVB websites is a game changer for independent retailers in our space.”

The exclusive program is presently rolling out to all BrandSource members utilizing the group’s proprietary ALTA e-commerce platform. Moreover, current six- and 12-month financing terms allow customers to spread their payments out over time, while shoppers using the BrandSource Credit Card for qualifying purchases of $1,500 or more between now and June 4 will receive a $50 rebate via a prepaid Visa gift card.

Satisfied online shopping customer
Happy couple using laptop to shop online

Other consumer benefits include no annual fees, around-the-clock account access, and a dedicated line of credit that’s accepted at over 4,500 BrandSource member stores nationwide.

To help members herald “Apply & Buy” and to further simplify the application process, AVB Marketing has crafted a host of creative elements including a new consumer landing page and special flags and badges to call attention to the offer. Interested dealers should contact their AVB Marketing account executives to learn more.

Join now.

“Apply & Buy is just one more leap forward in closing the gap between big-box stores and independents online,” added Evans. “We are continuing to level the playing field with this functionality.” Join now.

By Alan Wolf, YSN

BrandSource is a unit of YSN publisher AVB Inc.

 

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Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!
Receive the latest news.
Subscribe to our weekly newsletter.

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Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

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Four Tips for Managing Your GMB Listing

May 14, 2020

Four Tips for Managing Your GMB Listing

We know that consumers are spending more time online than ever before. Are you keeping up with your Google My Business listing to ensure all of your public store information is up-to-date? Maybe you have multiple store fronts, and only a few are still open right now. How are you making your customers aware? We can help you update messaging on your website, but sometimes, your customer doesn’t even make it that far. So here are the top four tips for making sure your Google My Business listing is current.

1. Mark Locations as Temporarily Closed

Google is now allowing business listings to be marked as Temporarily Closed. Before the COVID-19 outbreak, the only option Google offered was to mark your store as Permanently Closed, and that just isn’t the only option anymore. If you have multiple locations and some are still open, you can individually select only the stores that are currently closed. Learn how here.

2. Change Your Business Hours

Have your store hours changed due to social distancing? Maybe your hours are longer to accommodate multiple appointments that are spaced out during the day, or maybe you have shortened hours because you know people just aren’t leaving their homes. Whatever the case, if your hours have changed, you can and should edit the hours you’re open and available so your customers know when they can reach you. Learn how here.

3. Manage Your Information

You are in control of the information that’s on your Google My Business listing, and not just the standard hours and location info. There is an information section where you’re able to let customers know important details about your business up front. Let them know what items you sell or whether you offer fast delivery or no-contact curbside pickup. You have 750 characters to say just what you need to. Learn how here.

4. Create a Post

Google recently created a new post type for COVID-19 updates. Share a post to your business listing to give your customers more detailed information such as:

1. Changes to how the business operates, such as appointment only, call for details, or others
2. Updates to how the location is being managed as it relates to safety and hygiene
3. Requests for support


Keep in mind, there are a few delays and restrictions right now due to the overwhelming amount of responses Google is receiving. Currently, we are seeing major delays in business information edits, newly created listings, claims and verifications. In addition, new reviews, new review replies, new short names, all videos and all Q & A is unavailable right now. If you have questions or need help navigating your business listing, always feel free to reach out to our team for help!

Share this article:

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Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!
Receive the latest news.
Subscribe to our weekly newsletter.

Related Posts

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Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

Think Nationally, Act Locally

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

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As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

3 Reasons Independent Retailers Are Joining BrandSource

April 28, 2020

3 Reasons Independent Retailers Are Joining BrandSource

In this video, AVB Inc. CEO Jim Ristow talks about the three reasons independent retailers join BrandSource.

 

Video transcript:

People have asked, “Why are so many members joining BrandSource?”

And it’s pretty simple. It’s three things:

    1. Money: It’s all About ROI! Retailers get great returns with programs that help their business grow! We are proud of driving the Highest ROI among Buying Groups. That’s money in our members’ pocket[s]. That’s what we’re here to do..serve and assist our members.
    2. Marketing: BrandSource has a Member-Owned, Not-for-Profit Marketing Agency with industry experts focused on providing marketing and website solutions to it’s retailers. It’s called, AVB Marketing – AVBM is made up of an impassioned mix of digital strategists, content visionaries, inventive creatives and website geniuses. They’re driven by the stories and hard work of the independent retailers we partner with. Amplifying the voices, profitability, and relevance of our Members is our heart and soul.
    3. Member: BrandSource Members are shareholders and owners of the group which means all decisions are made for the members by the members. We are organized for success. Our Members are taking market share and outpacing the industry in all categories. With best-in-class member benefits from Financial Services to Continuing Education our goal is simple – Drive Real Results For Members to keep them profitably in business.

 

Keep Reading

The Best E-Commerce Tool Just Got Even Better

Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

Think Nationally, Act Locally

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

COVID-19: Importance of Social Media Engagement

April 28, 2020

COVID-19: Importance of Social Media Engagement

Social media engagement plays a much larger role in communicating with your customers than you may realize, especially right now. Daily time spent on social channels has risen drastically over the past few weeks, and our team is seeing the results of that in the data. So what have we seen, and how should you be engaging with your customers on social channels?

Reputation Management

While we know that people are still very much in need of appliances, furniture, mattresses and consumer electronics, some folks not on the purchasing end may not realize that these are essential items in certain situations. Some of our members have reported to us that they’ve received some negative feedback from the community because their delivery trucks are still seen out and about. What should you do?

    • Stay on top of the feedback and assure your community that you are taking all necessary steps to protect both your employees and your customers. 
    • Don’t ignore positive feedback! Engage with even those who are happy to see you assisting the community you’re serving. 
    • Be mindful that this is a stressful time for everyone, and acknowledge your community while staying positive. 
Organic Social Media

Organic content and engagement is just as helpful to your business as social advertising, just in a different way. Your customers want to know that you’re human, and you’re thinking of them even now. Below are a few ideas to get you started with engaging:

    • Post your store hours and let customers know the best ways to get ahold of the team and shop. 
    • Keep your content informative, helpful, and positive. If you need assistance with content, our team has developed numerous images and infographics that you can use!
    • Start a contest among your followers and to gain new ones. Everyone is cooking more at home than they have before, so have the users snap a pic, post it to their feed using #cookingwith[dealername] and pick a winner at random who will receive a prize of your choosing. It could be a free range, a digital gift card to a local eatery who delivers, etc. Use this as an opportunity to connect with your community, provide entertainment and give back to your fellow business owners in need.
Facebook Advertising

So how about the advertising side of things? Well, our team reviewed the data and saw:

    • Large spikes (up to 50% increases) in overall reach across Facebook ad campaigns. This means your same budget is allowing more people to see and interact with your ads.
    • Up to 130% increases in Add To Carts from the previous period with corresponding 60% increase in online purchasesThis means, in the Facebook ad accounts running Catalog Remarketing, we are staying top of mind and capturing the consumer’s attention at the right moment, and moving them to purchase.
    • Overall U.S. traffic from Facebook to other websites has increased by more than 50% week-on-week.

This all means that you should be leaning into your social media efforts, not shying away from it. There’s never been a better time to engage with your audience, and the best thing you can do is stop overthinking and start posting. 

Keep Reading

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Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

Think Nationally, Act Locally

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...

Top 4 Tips to Drive Growth Now

April 24, 2020

Top 4 Tips to Drive Growth Now

During these unprecedented times learn how you can not only stay in business but GROW!

 

1. E-Commerce/Transactional Website

Taking online orders and capturing payment on a true e-commerce website is crucial to running your business in today’s uncertain landscape. Whether it’s a free PayPal account or another payment portal of your choice, taking PAYMENT ON YOUR WEBSITE IS A NON-NEGOTIABLE for consumers in duress who need the appliance now!

Learn More

2. Help the Customer Virtually

When a customer walks into your store, you don’t ignore them; when a customer visits your website, they should not be ignored. The need for 1:1 digital communication – CHAT ON YOUR WEBSITE – IS A MUST HAVE. Use the opportunity as a “digital handshake” (social distancing approved) and educate, recommend and ultimately provide a value to a customer who would rather shop online. Your new best salesperson will be your chat.

Learn More

 

3. Merchandise Your Website

Right now, it’s more difficult than ever for consumers to find and purchase what they need. Let your customers know that YOUR WEBSITE IS USER FRIENDLY with strategically merchandised product, specialty catalogs, along with same day/next day delivery and “in stock” product flags, and the core accessory items they need! Don’t make them search for it, give them their dessert first.

Learn More

 

4. Shout it From the Rooftops

…the virtual rooftops that is. One tip, you cannot forget, is to maintain your online advertising presence. With many pulling budgets, the noise in the marketplace is lessening, cost-per-click is decreasing, and your dollars are going further. The best part: WEBSITE TRAFFIC IS INCREASING. Now is not the time to stop or pull back, now is the time to lean in. Capture the consumer, they’re out there, and they are ready to buy.

Learn More

SEE RECENT MEMBERS’ SUCCESS​

+30%

Online Traffic

+40%

Online Conversions

+300%

Online Transactions

Keep Reading

The Best E-Commerce Tool Just Got Even Better

Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.

Think Nationally, Act Locally

As any self-servicing dealer knows, it can often feel like an uphill climb when you’re faced with inadequate billing rates, few qualified techs, increasingly complex appliances, and vendor-specific parts that can lead to added and...