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Social media engagement plays a much larger role in communicating with your customers than you may realize, especially right now. Daily time spent on social channels has risen drastically over the past few weeks, and our team is seeing the results of that in the data. So what have we seen, and how should you be engaging with your customers on social channels?
While we know that people are still very much in need of appliances, furniture, mattresses and consumer electronics, some folks not on the purchasing end may not realize that these are essential items in certain situations. Some of our members have reported to us that they’ve received some negative feedback from the community because their delivery trucks are still seen out and about. What should you do?
Organic content and engagement is just as helpful to your business as social advertising, just in a different way. Your customers want to know that you’re human, and you’re thinking of them even now. Below are a few ideas to get you started with engaging:
So how about the advertising side of things? Well, our team reviewed the data and saw:
This all means that you should be leaning into your social media efforts, not shying away from it. There’s never been a better time to engage with your audience, and the best thing you can do is stop overthinking and start posting.
BrandSource's white glove onboarding process makes joining easy, seamless and successful for new members making the switch.
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