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March 13, 2023

Do More With Add-On Sales

Details matter — especially for independent retailers. Don’t let potential add-on sales pass you by. 

For independent retailers, the recipe for success has many ingredients. Often overlooked, add-on sales can give your bottom line a major boost and keep your customers engaged and coming back. 

High-margin add-ons such as extended warranties, attachments and accessories give you the opportunity to offer your customers a more complete purchase experience and send them home happier with their new appliances or home furnishings. Other add-ons can include fabric protectors for home furnishings, mattress protectors and adjustable bases for bedding and a wide array of extras for appliances. 

In addition, if you’re not set up for e-commerce you’re missing a major opportunity for add-ons. One of the tools in AVB Marketing’s toolbox is specific functionality that presents add-ons to customers before they check out, increasing the likelihood they’ll click buy. 

If you’re not sure you’re taking advantage of all your add-on opportunities, let BrandSource do a gap analysis and find areas for improvement and increased sales. Don’t let income opportunities pass you by. As a BrandSource member, you’ll have all the assistance you need to make every sale. 

To find out about a gap analysis and the many benefits of BrandSource membership, please click here.

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