July 13, 2020

Four Necessary Tools To Properly Merchandise Your Website

Properly Merchandise Your Website

Merchandising your website is as, if not more, important than merchandising your in-store aisles.

Guide the eye, capture the attention, drive the sale.

Product Flags & Special Catalogs

Red tag stickers and big yellow starbursts line your aisle floor, placing digital product flags on your website is critical in telling the savings story and driving a consumer to the products YOU want to sell. Consider In Stock and On Display flags to tell the story and create the urgency.

Add Ons

Consumers know there is more to the story when buying appliances & home furnishings, but they don’t know what they don’t know. Providing the proper add-ons to customers during their shopping experience eliminates their fear of the shoe dropping and establishes trust between you and your customer. It’s also a great margin play for things like warranties, services and necessary accessories.  
Addons
Warranty

Warranties

Providing warranties on your site gives the consumer confidence you will be there after the sale and peace-of-mind knowing they’re covered should anything unexpected happen. It’s also a great margin driver to support your bottomline, as well as driving additional revenue (margin) opportunity for your online business.  

Delivery

Close the loop in the purchase process by identifying for the online customer that Delivery is available, has a fee and will be Safe and Clean. Give a price and alleviate the friction that comes with the unknown (additional charges).

Delivery
Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!
Receive the latest news.
Subscribe to our weekly newsletter.

Related Posts

Expert Warehouse

Expert Warehouse Delivers the Goods

For thousands of independent dealers across the country, the letters EW have meant the difference between in-stock and not.

Young business meeting

We’ll Be There for You

It’s the job of the Region Manager to make sure you and fellow members from your geographic area are up to date on all BrandSource programs, benefits and opportunities, and are fully informed on the...

Calling All Servicing Dealers — BrandSource Has Your Back!

If you run a service department you know what you’re up against — billing rates that don’t cover costs; finding and keeping qualified techs; and increasingly complex appliances with vendor-specific parts that require multiple truck...