August 26, 2020

Gain Customers Through Your Marketing and Videos

Social Media Users

Social media is no longer just a digital distraction. Even before the pandemic, Facebook, Instagram, Twitter, YouTube, Pinterest and similar platforms were becoming an important marketing medium for independent dealers.

Now, during the lockdowns and quarantines stemming from COVID-19, social media and promotional videos have become even more critical to the success of small businesses.

Given the right tools, Main Street stores can have an online impact that far exceeds their brick-and-mortar footprint, rivaling even their biggest box-store rivals. And thanks to AVB Marketing, the digital services arm of the BrandSource buying group, the playing field has not only been leveled, but the advantage is going to Team BrandSource.

Among AVB Marketing’s latest innovations is a turnkey social media program for engaging current customers and attracting new ones. Depending upon which service level they choose (Basic, Good, Great and Premier), members can receive up to 34 pre-made digital messages each month that are ready for posting to websites and social media accounts. 

Social Media Packages

Content includes:

  • Category-related videos spotlighting appliances, mattresses or furniture
  • Product-related lifestyle posts under such themes as “Foodie Friday” for appliances, “Stylish Saturday” for furniture, and “Mattress Monday,” for bedding
  • Rich media posts celebrating lighthearted holidays like Best Friend Day or Celebrate National Puppy Day
  • Anniversary announcements for brands and store openings
  • Social media contests hosted on Facebook and members’ websites and flagged with promotional banners

For member-specific videos, AVB Marketing offers everything from advice on shooting, editing and posting DIY clips with an iPhone, to creating professionally produced commercials for broadcast and cable TV. Members variously use their videos to announce store hours, safety procedures, special events or sales promotions, or to introduce staff, profile new products or even conduct cooking lessons

But regardless of the message or the medium, “It is most important that we stay in front of our customers,” advised BrandSource member Mason Lafferty of Lafferty’s Home Center in Texas. And AVB Marketing is here to help you do so.


Want to learn more about the group of the future?
Click here to get more information on taking your business to new heights!

Receive the latest news.
Subscribe to our weekly newsletter.

Related Posts

Mirror Your Website In-Store

There’s something new in store for members of the BrandSource buying group that melds online shopping with brick-and-mortar showrooms.

Without Waterfall Financing, Your Website May be All Wet

From Niagara in the East to Snoqualmie out West, everyone loves a waterfall. The same holds true in big-ticket retail, where “waterfall” financing provides a wide range of online lending options for shoppers.

Who the Heck is AVB/BrandSource?

In a challenging retail landscape, where home improvement chains and online giants continue to hold sway, imagine if independent dealers had a heavy hitter in their corner.