There’s something new in store for members of the BrandSource buying group that melds online shopping with brick-and-mortar showrooms.
While the pandemic has dramatically accelerated e-commerce adoption, shoppers still crave the personal attention of the in-store visit. AVB Marketing — the digital arm of BrandSource’s not-for-profit parent company AVB Inc. — has developed a solution that bridges the digital and physical channels, and addresses consumer demand for a seamless shopping experience across both.
The new touchscreen interface, called KIOSQ, is synched to AVB’s exclusive online inventory management tool LINQ, bringing an “endless aisle” of product offerings to sales associates and customers on the sales floor. Users can access the program via iPads or a 55-inch monitor provided by AVB to peruse thousands of SKUs from members’ e-commerce catalogs.
As a mirror of a member’s website, the in-store KIOSQ display allows visitors to view promotions, best-sellers and in-stock items with a sales associate or on their own while awaiting one. Customers can even place an order and get approved for BrandSource financing through the interactive panel.
Why KIOSQ? As AVB’s Chief Marketing Officer John White explains, now that AVB has harnessed the Internet with industry-leading websites and e-commerce services, the group is aiming its technical prowess at stores. “We’re bringing the same online experience to showrooms,” he said. “It’s just the beginning of how we’re implementing technology solutions inside the store.”