January 26, 2021

What payment options are you giving your customers on your website?

It Pays to Have a Payment Gateway.

As shoppers shift to online stores in record numbers, convenience — even more than price — can make all the difference between closing a sale and losing one.

Put yourself in your customers’ shoes:

  1. You pore through a website, comparing various brands, models and options;
  2. You make a selection and add it to your shopping cart;
  3. You go to checkout … and that’s where the ease of purchase ends. Rather than call in a credit card number, you close the page and move on.

In fact, the absence of a payment gateway at checkout is a major cause of shopping cart abandonment.

At BrandSource, members who employ our state-of-the-art e-commerce platform can provide customers with multiple payment options. This gives consumers the flexibility to shop the way they want, and allows for a frictionless transaction that will more readily lead to conversion.

Dealers can offer payment through Amazon Pay, Paypal, major credit cards and BrandSource’s own private-label financing through Citi. In fact, thanks to our buying group’s new “Apply & Buy” program, customers can apply for credit at checkout, receive approval in seconds, and immediately enjoy any special financing offers for a true buy-on-the-fly experience. The independent retailer can now compete against the big box stores and e-tailers when it comes to applying and purchasing online with financing.

But the advantage of a payment gateway doesn’t end there: Online checkout affords the opportunity to attach needed accessories like hoses and installation service and other high-margin add-ons like extended warranties. What’s more, your website will capture valuable shopper insights and data, allowing you to adjust your e-commerce strategy to drive even more digital sales.

So, if you want to make your shopping site downright seamless and achieve payment parity with national chains, please consider adding a payment gateway — and let BrandSource show you how.

To learn more on payment gateways and the many other advantages of BrandSource membership, please click here.

Receive the latest news.
Subscribe to our weekly newsletter.

Related Posts

All for One and One for All

That’s the motto of The Three Musketeers, France’s fictional heroes. But it just as readily applies to another “m” word — the 5,000 members of the BrandSource buying group.

Are Your Help-Wanted Efforts Wanting?

You’re not alone. Whether it’s the impact of the pandemic or extended unemployment benefits, America is facing a “Great Resignation” of workers. Unfortunately, retailers are getting hit the hardest, as reflected in the countless “Help...