Consumers were already migrating to online shopping when COVID struck. Then, seemingly overnight, transactional websites became a critical lifeline for customers and storeowners.
As shoppers shift to online stores in record numbers, convenience — even more than price — can make all the difference between closing a sale and losing one.
Put yourself in your customers’ shoes:
- You pore through a website, comparing various brands, models and options;
- You make a selection and add it to your shopping cart;
- You go to checkout … and that’s where the ease of purchase ends. Rather than call in a credit card number, you close the page and move on.
In fact, the absence of a payment gateway at checkout is a major cause of shopping cart abandonment.
At BrandSource, members who employ our state-of-the-art e-commerce platform can provide customers with multiple payment options. This gives consumers the flexibility to shop the way they want, and allows for a frictionless transaction that will more readily lead to conversion.
Dealers can offer payment through Amazon Pay, Paypal, major credit cards and BrandSource’s own private-label financing through Citi. In fact, thanks to our buying group’s new “Apply & Buy” program, customers can apply for credit at checkout, receive approval in seconds, and immediately enjoy any special financing offers for a true buy-on-the-fly experience. The independent retailer can now compete against the big box stores and e-tailers when it comes to applying and purchasing online with financing.
But the advantage of a payment gateway doesn’t end there: Online checkout affords the opportunity to attach needed accessories like hoses and installation service and other high-margin add-ons like extended warranties. What’s more, your website will capture valuable shopper insights and data, allowing you to adjust your e-commerce strategy to drive even more digital sales.
So, if you want to make your shopping site downright seamless and achieve payment parity with national chains, please consider adding a payment gateway — and let BrandSource show you how.