April 12, 2021

It’s Time to Turn the Page on Printed Inserts

Asked why he robbed banks, famed stickup man Willie Sutton reportedly said, “Because that’s where the money is.”

A corollary of “Sutton’s law” can be found in today’s digital marketing:

Why advertise online? Because that’s where the customer is.

Indeed, nearly 299 million Americans now access the Internet, and 96 percent of us own a mobile phone. What’s more, co-op levels on print advertising are being reduced this year as more and more shoppers spend more of their time online.

To help independent dealers maximize their co-op dollars and reach today’s consumer, the BrandSource buying group has developed a new Digital Tabs program for use in emails, texts and on websites. A simple, repeatable and effective way to advertise, our flipbook-style tabs are an interactive version of traditional newspaper circulars, updated for the digital age.

Like their old-fashioned counterparts, our digital tabs are available for five major holidays plus exclusive BrandSource bonus events, such as our “Buy More, Save More” and “Customer Appreciation” promotions, putting you on par with national box stores.


Will BrandSource digital tabs deliver a bigger bang for your advertising buck? You can bank on it.

To learn about digital tabs and the many benefits of BrandSource membership, please click here.

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