That’s the motto of The Three Musketeers, France’s fictional heroes. But it just as readily applies to another “m” word — the 5,000 members of the BrandSource buying group.
Fortunately for the dealers of AVB/BrandSource, our member-owned buying group was better-prepared than most for the crush of online sales that came with customer-confining quarantines. Appliance, furniture and tech retailers who embraced our affordable, state-of-the-art e-commerce platform enjoyed record transactions, order counts and online conversions, and are positioned to continue outperforming their big-box and independent competitors.
What makes BrandSource websites so special? Created in-house by our AVB Marketing arm and continuously updated by our bleeding-edge developers, our industry-leading transactional sites are simply faster, more Google-friendly, and easier to shop than just about anything out there. Favorite features include:
- Flags for in-stock items
- Payment gateways with “apply-and-buy” financing
- High-margin accessory offers at checkout; and
- An online merchandising portal that lets dealers set price rules, showcase promotions, highlight best-sellers, and create custom product packages.
Bundled together under your store brand, these online selling tools are a powerful differentiator in the marketplace — and are sure to keep your customers’ fingers walking to the “Buy Now” button long into the future.