May 3, 2021

Let Their Fingers Do the Walking

Back in the old days, the Yellow Pages, a printed business directory, promoted the convenience of shopping by phone with the tagline, “Let Your Fingers Do the Walking.”

Fast-forward to the present, and fingers — whether clicking a mouse or tapping a smartphone — are quickly catching up with feet as the preferred method of shopping.

Fortunately for the dealers of AVB/BrandSource, our member-owned buying group was better-prepared than most for the crush of online sales that came with customer-confining quarantines. Appliance, furniture and tech retailers who embraced our affordable, state-of-the-art e-commerce platform enjoyed record transactions, order counts and online conversions, and are positioned to continue outperforming their big-box and independent competitors.

What makes BrandSource websites so special? Created in-house by our AVB Marketing arm and continuously updated by our bleeding-edge developers, our industry-leading transactional sites are simply faster, more Google-friendly, and easier to shop than just about anything out there. Favorite features include:

 

  • Flags for in-stock items
  • Payment gateways with “apply-and-buy” financing
  • High-margin accessory offers at checkout; and
  • An online merchandising portal that lets dealers set price rules, showcase promotions, highlight best-sellers, and create custom product packages.

Bundled together under your store brand, these online selling tools are a powerful differentiator in the marketplace — and are sure to keep your customers’ fingers walking to the “Buy Now” button long into the future.

To learn more about AVB’s e-commerce clout and the many benefits of BrandSource membership, please click here.

Receive the latest news.
Subscribe to our weekly newsletter.

Related Posts

All for One and One for All

That’s the motto of The Three Musketeers, France’s fictional heroes. But it just as readily applies to another “m” word — the 5,000 members of the BrandSource buying group.

Are Your Help-Wanted Efforts Wanting?

You’re not alone. Whether it’s the impact of the pandemic or extended unemployment benefits, America is facing a “Great Resignation” of workers. Unfortunately, retailers are getting hit the hardest, as reflected in the countless “Help...