Never Lose Another Online Sale

You spend money every month on your digital presence, but how can you get the most out of your investment? First, partnership with AVB Marketing ensures you have all the tools and guidance you need.

1. Promotional Home Page

Your home page is how you make a great first impression. It’s also where fight the incorrect assumption that independent retailers are more expensive than the big box stores. Use your homepage to show that you are promotional, have sales going on, you guarantee lowest prices, etc.

2. Strategic Sort Weights

Time is valuable, and consumers want to find the products they need quickly — especially when it comes to a duress purchase where their old product just broke. Thus, it’s important to make sure you’re sorting the right products to the top of your website catalogs. Our merchandising team implements strategic sort weights on all member websites to make sure best-selling, most promotional models from the brands with the highest market share are sorted to the top of catalogs. It’s important to take it one step further and ensure products that you have on sale and/or have high inventory of are sorted to the top of catalogs as well.

3. Competitive Pricing

Approximately nine out of 10 consumers purchase from the retailer who has the best price. Consumers want to purchase from independent local businesses, but they also want the best deal. It’s important to have competitive pricing on your website to close sales online or drive traffic into your store.

4. Special Catalogs/Flags

Because consumers’ time is valuable, creating in-stock, on-sale, clearance and other special catalogs and flags gives them the ability to filter so they can easily identify the products that fit their needs.

5. Add-Ons

Online consumers are price shopping your website to your competitors, and they don’t only want to see the price of the product — they want to see the total price including required accessories, installation, haul-away, delivery and warranties. It’s not only important to have these reflected on your website, but it’s also important to make sure your add-on strategy is competitive in your marketplace.

6. Live Chat

Purchasing large ticket items is a nerve-wracking experience: There are so many options, they’re spending a lot of money and there are sometimes questions that aren’t answered by product information on your website. It’s important to give online consumers an easy way to ask questions and interact with your team. Many online consumers won’t call your store to ask questions if you don’t have online chat, so it’s important to meet the consumer where they are to earn their business.

7. Payment Gateways

Consumers want to buy when and how they want to in today’s world. More and more consumers are open to purchasing big ticket items online, so it’s imperative to make paying with a credit card secure. Furthermore, many consumers want to defer the cost of their purchase, so it’s important to give them options to apply and buy with consumer financing or other secondary/tertiary financing options.

For information about all the benefits of membership, click below.