Even before quarantines changed the way consumers shop, people were already flocking to the Internet to research and buy appliances, furniture, bedding and TVs. Traffic to e-commerce sites dwarfed visits to physcial stores, and most...
At BrandSource, we understand the impediments to service profitability, perhaps more than most. That’s because fully 80 percent of BrandSource members are appliance servicers too.
But understanding alone isn’t nearly enough. That’s why, beginning with the creation of a member-led National Service Committee, BrandSource has rolled out a wide range of unmatched service initiatives, including:
- An exclusive, 32-page Service Playbook that tackles everything from tech retention, training and compensation, to inventory control, fleet management and billing rates.
- Strategic partnerships with leading trade associations, training academies and parts suppliers, including the United Appliance Servicers Association (UASA), Master Samurai Tech (MST) and Reliable Parts.
- Training and educational sessions during BrandSource’s bi-annual national shows, and service-specific digital marketing campaigns developed by our advertising arm, AVB Marketing.
Most recently, BrandSource launched the first in a regular series of Service Town Halls, hosted by members, staff and expert consultants, where self-servicing dealers can share their concerns and hear practical, real-world solutions.