If retailers have learned anything from the pandemic, it’s that their websites sites have become their new flagship stores.
April 24, 2020
Top 4 Tips to Drive Growth Now
During these unprecedented times learn how you can not only stay in business but GROW!
1. E-Commerce/Transactional Website
Taking online orders and capturing payment on a true e-commerce website is crucial to running your business in today’s uncertain landscape. Whether it’s a free PayPal account or another payment portal of your choice, taking PAYMENT ON YOUR WEBSITE IS A NON-NEGOTIABLE for consumers in duress who need the appliance now!
Learn More2. Help the Customer Virtually
When a customer walks into your store, you don’t ignore them; when a customer visits your website, they should not be ignored. The need for 1:1 digital communication – CHAT ON YOUR WEBSITE – IS A MUST HAVE. Use the opportunity as a “digital handshake” (social distancing approved) and educate, recommend and ultimately provide a value to a customer who would rather shop online. Your new best salesperson will be your chat.
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3. Merchandise Your Website
Right now, it’s more difficult than ever for consumers to find and purchase what they need. Let your customers know that YOUR WEBSITE IS USER FRIENDLY with strategically merchandised product, specialty catalogs, along with same day/next day delivery and “in stock” product flags, and the core accessory items they need! Don’t make them search for it, give them their dessert first.
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4. Shout it From the Rooftops
…the virtual rooftops that is. One tip, you cannot forget, is to maintain your online advertising presence. With many pulling budgets, the noise in the marketplace is lessening, cost-per-click is decreasing, and your dollars are going further. The best part: WEBSITE TRAFFIC IS INCREASING. Now is not the time to stop or pull back, now is the time to lean in. Capture the consumer, they’re out there, and they are ready to buy.
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SEE RECENT MEMBERS’ SUCCESS
+30%
Online Traffic
+40%
Online Conversions
+300%
Online Transactions
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Do More With Add-On Sales
Between choosing the right merchandising programs; developing effective marketing campaigns; keeping your servicers current on appliance tech; and even finding folks to fill your open positions, it’s more than a full-time job.