September 3, 2020

Who is AVB/BrandSource?

Meet AVB Team

BrandSource is the leading member-owned buying organization for independent appliance, home furnishings and consumer tech dealers. Its parent company, AVB, is a $20 billion co-op that provides merchandising, financing and digital marketing services to nearly 5,000 members throughout the U.S. and Canada.

In addition to the core BrandSource buying group, AVB operates AVB Marketing, a full-service advertising, digital marketing and web services agency created expressly for BrandSource members. AVB also partners with a host of industry affiliates, including ProSource, the nation’s largest consumer tech and custom integration specialty group; TRIB Group, a leader in the rent-to-own channel; Mega Group/BrandSource Canada, our north-of-the-border cousins; and HFA Buying Source, serving independent home furnishings dealers nationwide.

Our mission is to provide business solutions to meet our member dealers’ merchandising, marketing, financial and operational needs. Our suite of proprietary services includes marketing, retail financing, merchandising programs, training, strategic planning, servicer support, and website design and hosting. The latter includes:

  • Fast-loading websites
  • Traffic-driving landing pages
  • Search engine optimization and digital marketing;
  • Banner/display ads
  • Email and social media campaigns
  • Professional videography

Our process begins with a full analysis of an independent dealer’s business and market, its customer experience model, and its challenges and opportunities for success. Together we will develop a roadmap that outlines strategy and brand definition first and tactics second, to assure a clear path to implementing a complete business plan.

We are equipped with the resources, experience and talent to provide retailers with the tools and guidance they need to be competitive, relevant and viable in the fast-moving marketplace today, tomorrow and beyond. One such resource is — a key communications platform serving BrandSource members with the latest news, best practices and product trends within the group and throughout the industry. The website has also proven invaluable during the COVID crisis by providing members with critical information concerning government regulations, financial assistance, product availability and safety protocols.

But beyond our many programs and initiatives, BrandSource also serves as a national and regional community of dealers who share their insights, experiences, and yes, in a pinch, even their inventory, in a common bond of fellowship.

News Team

As our guiding principle states, “It’s All About the Members.” Let us make it all about you, too.

Click here to get more information on taking your business to new heights!

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