Today’s customer gets her information in a different way, and your messaging must change with the digital times.
What’s more, BSF never requires exclusivity. Indeed, most BrandSource members use a second resource in addition to BSF, such as a vendor or third-party provider, which provides even greater liquidity with generally more credit facilities.
As an added bonus, BSF knows how to show its appreciation to BrandSource members. Its latest giveaway — a five-day “Tropical Escape” travel package with $400 in spending money — is sending a raffle-winning couple to Maui this fall.