For thousands of independent dealers across the country, the letters EW have meant the difference between in-stock and not.
Now celebrating its 10th anniversary, BrandSource Financial has the commercial clout to offer members extended terms that can improve cash flow, boost sales and increase their return on investment. BSF is also providing extra support to members during the health crisis by developing individualized plans that best suit their circumstances.


What’s more, BSF — like BrandSource itself — was created for the sole benefit of the members. That means that unlike other financing plans, all profits from the program go back to BrandSource dealers in the form of annual cash distributions, and BSF is plenty profitable. Indeed, BrandSource Financial is forecasting another record year for 2020, with a better than 30 percent increase and a cash distribution of 40 basis points, representing the best value proposition in the industry.
Still like working with your vendor or third-party provider? No problem. Most BrandSource members use a second resource in addition to BSF, which offers even greater liquidity with generally more credit facility.


And, as an added bonus, BSF shows its appreciation to BrandSource dealers with a member giveaway. This year’s drawing was for a five-day “Tropical Escape” travel package plus $400 in cash, which was awarded to owner Don Frei of Howard Hughes Appliance in Idaho.
All told, we think you’ll agree that if cash is king, then BrandSource Financial is the crown. But don’t just take it from us; here’s what the members themselves have to say about BSF:
From Cindy Sturgul of Apple River TV & Appliance in Amery, Wis.: “Thanks, so glad I made the switch last year! Love the ease of use and my payments are always on time.”
Adds Bret Hutchings, principal of Hutch’s Home Furnishings in Lehi, Utah: “We appreciate all you do to make us more successful.”
